Setting up your blog is really easy. You need to use software like Blogger or Wordpress. I recommend that you register your own domain name and hosting. The main reason for this is that if you use a hosted domain then later on when your web site grows and you need to migrate to your own hosting you will lose all your search engine rankings. Rather do this the right way from day 1. Also ensure that you get a professional design for your blog. If you are not good at this you can hire a professional. This represents your business identity and you need to make sure that it represents a professional identity accurately.
The big advantage of using a personal journal on a site that is a ecommerce store is that you will be able to attract a lot of free search engine listings that you otherwise would not be able to attract without one. The main reason for this is that each entry has a title and consists of unique content. Also the software keeps up to date the publishing of content and the navigation of links so it really becomes very simple to have content that the search engines love.
Some additional tips that will help you even be more successful are the following. Make sure that your blog focuses on a niche market. Submit it to the popular directories and carnivals for additional exposure. You can also add a plug in to submit posts to web 2 sites like Digg. This will allow users to submit your posts directly to these sites increasing your link popularity and search engine rankings.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
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